Behind The Lens: Joe Stone

Joe Stone recently joined Fringe for his first fashion photoshoot and we thought it would be fun to see how it went! Join us as we explore what it’s like to go Behind The Lens.

How was it, being that it was your first fashion shoot?

Joe: Going into it I was actually pretty nervous. I hadn’t had much experience with portraiture (or creative photography in general) and before now and my studio work was limited to a photography workshop put on earlier this year by Tom Lupton and Nicole Nance. While that was a brief experience, it still gave me the chance to work with a model for the first time and collaborate on images as a team. 

This time around it was much the same — except for now the stakes were a little higher as the images were going to not only promote Fringe, but all the individuals involved. I didn’t want to let anyone down. 

Doing this kind of photoshoot was different too, because for the first time I didn’t have complete and total creative control. Instead, I was working with five other individuals, which felt strange at first, but I enjoyed it. It was nice being able to brainstorm and bounce ideas off each other, and just test different ideas out. 

What were your challenges!?

Joe: There were a few challenges that I ran into and a couple of them were expected. The first was working with and directing a model. In general, I’m a quiet person who is more likely to listen than speak. I also am not one to be very outgoing or assertive, and am skeptical and leery of new environments/people. Strangely enough, I keep putting myself in those situations. Anyways, my last experience working with a model was only a couple of minutes during that previously mentioned workshop. At first, I relied pretty heavily on the more experienced folks that were there to direct and guide Sam. It also made me realize that I need learn more about posing. 

The second challenge for me was working with lighting in a studio. Just like working with a model, I hadn’t really worked with strobes or flashes much before. Dan Webb was really instrumental in not only helping get the equipment working but coaching me along the way. 

What worked for you?

Joe: I’m fairly new to photography. I only took it up as a more serious hobby about a year and a half ago so I’m still experimenting and trying to figure out what works best for me as well as my own style. For this shoot in particular, what worked best was being open to creative input from others as well as critique. We got a lot of really great shots.  

Is there any insight you can give me?

Joe: To work on a project like this, you have to leave your ego at home. You have to be able to take constructive criticism on the fly as well as be able to give it — in a respectful and constructive way. 

Joe’s work can be found at:

Fringe Fashion Show & Pop Up expands to two nights this year as we explore the world of risqué avant-garde fashion the first night and present an experimental experience in fashion and shop the second night.

Night One:

Night Two:

This years show features:

‭Sloane White Couture | Dubard‬

‭O’Field | Nicole Bridal | Minnie Opal‬

‭Rain City Street Wear | Xtina‬

‭Ophir El-Boher | You Can Stay Clothing‬

‭Banana Ghost | Rosalena Winkler‬

Fringe was borne from a single spark of inspiration between two creative soulmates. Designer Sloane White and photographer Tom Lupton recognized a need for a completely inclusive fashion show in Portland. They quickly assembled a team of other creatives and from there, the spark ignited into a wildfire of ideas.

The first Fringe show last August was a sold out success at the beautiful Star Theater downtown. A group of unconventional designers showcased their stunning collections on the runway, featuring the most diverse group of models we could find to represent every aspect of our fair city.